How To Dominate Your Competition

“I am involved in a network marketing business that promotes a nutrition based drink. How do I market this product and business on the internet?”

Please help

This was a great question. I like it a lot because the answer to this question will allow you to dominate your competition in any industry that you choose. Marketing is marketing no matter what anybody says. So what should the person asking this question do?

It doesn’t really matter how great the product or service is. It’s the way that she markets her product and business that counts. My answer to the question is called attraction marketing. It is the art of positioning yourself as a leader without blatantly saying that you are an expert.

The person needs to promote themselves first, before their product or service. They need to start branding themselves. Why is that? People buy and work with others that have valuable knowledge to give them. When you become a tremendous source of information and value, it will not really matter how much it costs to join the person’s business, or how much the products cost.

Here’s the best part, becoming “the best” is not the hardest thing in the world. All you have to do is give valuable information to your target market. You have to give people without want. You might have a great product or service, but people will not be able to see how great it is, until they see you as someone who has value.

You MUST GIVE VALUABLE information to your target market.

Here is what I would do if I were trying to build my business online: I would write reports or articles that talk about how you can have a healthier diet. I would write an article about something like:

“The 3 Steps To A Healthier Diet” (Mention the health drink as a better way to a healthier diet.)

For a business, I would write something like: “The Biggest Mistakes That Network Marketers Make When Starting A Business”

I would make sure to choose the right keywords in the title that get a decent amount of searches on Google (This will help you get tons of free traffic) I would then submit these articles to a bunch of article directories. (This is a free lead generation strategy by the way…)

When someone does a search for “Healthier Diet”, the person’s article will come up, providing the readers with valuable information to a healthier diet. At the end of the articles, you are allowed to place a link to a website. This is known as a signature file. For the article about health, I would tell the person to send her readers to a website that sells her health product.

For the article about Network Marketing, I would place a signature file link to an opt-in page. You have to offer your readers free beneficial information in exchange for their name, email and phone number.

When you generate that lead, don’t promote your business opportunity first, ask them how you can help them. If your prospect tells you that they need help with their business, don’t promote your business opportunity. This industry is all about relationship building. Your lead may not join you today, but 5 months down the road, things might change and they might be interested in working with you.

When you promote yourself there is no competition! There is only one unique YOU on the entire planet.