Steven Saliba's

Today I got a question about what it takes to dominate a market that has a lot of competition. Here was the question: “Hey Steven, I am involved in a network marketing business that promotes a nutrition based drink. How do I market this product and business on the internet?

Please help,

Jennifer

This was a great question. I like it a lot because the answer to this question will allow you to dominate your competition in any industry that you choose. Marketing is marketing no matter what anybody says. So what should Jennifer do?

It doesn’t really matter how great Jennifer’s product or service is. It’s the way that she markets her product and business that counts. My answer to the question is called attraction marketing. It is the art of positioning yourself as a leader without blatantly saying that you are an expert.

Jennifer needs to promote herself first, before her product or service. She needs to start branding herself. Why is that? People buy and work with others that have valuable knowledge to give them. When you become a tremendous source of information and value, it will not really matter how much it costs to join Jennifer’s business, or how much her products cost.

Here’s the best part, becoming “the best” is not the hardest thing in the world. All you have to do is give valuable information to your target market. You have to give people without want. You might have a great product or service, but people will not be able to see how great it is, until they see you as someone who has value.

You MUST GIVE VALUABLE information to your target market.

Here is what I would do if I were Jennifer: I would write reports or articles that talk about how you can have a healthier diet. I would write an article about something like:

“The 3 Steps To A Healthier Diet” (Mention the health drink as a better way to a healthier diet.)

For her business, I would write something like: “The Biggest Mistakes That Network Marketers Make When Starting A Business”

I would make sure to choose the right keywords in the title that get a decent amount of searches on Google (This will help you get tons of free traffic) I would then submit these articles to a bunch of article directories. (This is a free lead generation strategy by the way…)

When someone does a search for “Healthier Diet”, Jennifer’s article will come up, providing the readers with valuable information to a healthier diet. At the end of the articles, you are allowed to place a link to a website. This is known as a signature file. For the article about health, I would tell Jennifer to send her readers to a website that sells her health product.

For the article about Network Marketing, I would place a signature file link to an opt-in page. You have to offer your readers free beneficial information in exchange for their name, email and phone number.

When you generate that lead, don’t promote your business opportunity first, ask them how you can help them. If your prospect tells you that they need help with their business, don’t promote your business opportunity. This industry is all about relationship building. Your lead may not join you today, but 5 months down the road, things might change and they might be interested in working with you.

Because Jennifer is the author of the valuable information, and has her own unique photo, she has positioned herself as a leader. When you promote yourself there is no competition! There is only one unique YOU on the entire planet.

This is EXACTLY what I do to brand myself, and generate hundreds of leads online. If you want to start generating your own leads today, without going through the painful process of learning web-design and copywriting, I highly recommend you test drive the MLM Mastermind System risk free for one measly dollar.