Steven Saliba's

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Hey, today I thought I would make a short post about the insane amount of money it costs to generate a lead with ppc marketing. On average, it costs around $2.50 to generate a lead with Google Adwords. So how do you get around paying that much? Well, there are a couple of things that you can do. The first thing is to go after brand new companies that don’t have as many advertisers. You will be surprised at how easy it is to get your ad on the first page of Google by being one of the first advertisers to bid on a brand new company. The second thing that you can do, is to do ppc marketing on Yahoo and MSN. The amount of traffic will be less, but you can still get a decent amount of traffic for  a fraction of the cost of Adwords. Remember to test every keyword that you bid on so that you will always get a good return on your investment.